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Coca-Cola to give $1 for every video share of Olympic song | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
JUNE 16, 2015 | BY GINA ACOSTA

Coca-Cola wants U.S. consumers to “Reach Up” to support the 2015 Special Olympics in Los Angeles.

The company has assembled a star-studded team to record a song for the games called “Reach Up,” which will be featured on Coke's social media channels.

http://www.retailingtoday.com/article/coca-cola-give-1-every-video-share-olympic-song
 

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